New telemarketing regulations in Dubai

Real estate brokers in Dubai have been urged to stop making unsolicited telemarketing calls or face up to Dh 50,000 fine in the penalty.

The Dubai Police announced this during a seminar titled ‘Spreading the Security Culture among Real Estate Companies’ organized under the patronage of Major-General Mohammed Khalifa Al Marri, Commander-in-Chief of the Dubai Police, and in cooperation with the Real Estate Regulatory Authority (Rera), the regulatory arm of the Dubai Land Department.


Direct telemarketing through SMS, calls and WhatsApp is not allowed and is a violation of the law.


Any annoyance complaints from the public against a real estate firm or a real estate broker will be dealt with firmly and they will be fined up to Dh 50,000.

«Direct telemarketing through SMS, calls, and WhatsApp is not allowed and is a violation of the law. People have been called by agencies even before they advertise their properties for sale. Some agents have also asked property owners if they wanted to sell the properties and they were surprised these agents had their details. All these are violations.


The Rera and the Dubai Police aim to ensure that brokers adopt and follow the regulations and not merely use sales strategy by unnecessarily calling and annoying random people. Violating companies will be warned and fined for repeating their unlawful actions,» he said.

He added that people who buy real estate outside the country should ensure that the real estate company is registered in Dubai.

According to regulations, if any brokerage wants to do telemarketing and texting services, they have to seek permission from the RERA and also provide the list of customers.

The real estate sector to the GDP of Dubai amounted to 15 percent. «Over the last decade, investments exceeding Dh 1.1 trillion were recorded with contribution from over 400,000 investors, 824 real estate developers and 5,956 registered real estate agents.»

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